Introducing an innovative new cycling product
Clean, meaningful, and immediately engaging
We decided that the best way to showcase the tool would be to see it in action. We headed out to gravel trails in a Minnesotan forest and got to work. We knew we had mere seconds to gain an online audience’s attention, so we worked with the marketing team at Wolf Tooth to craft a tight script that showcased the tool’s features in under 90 seconds. A lean crew made it possible to film on the trail and complete the entire shoot in a single afternoon.
We needed a way to communicate the key features of the EnCase system to a mobile audience without any dialogue. Our solution was to use in-house graphics to demonstrate the tool’s functions in a clean, meaningful way.