Eldermark Quarterly Meeting
MESSAGE
The Food Group maintains 3 integrated program areas to provide holistic solutions to hunger in Minnesota. Here is what they are doing right now in 2020, with your support, to keep our community thriving.
AUDIENCE
Primarily individual donors
Corporate partners
Website visitors, Future associated events
FEEL
Emotionally-connected, high-end documentary feel
Hearing directly from individuals that have a deep connection to these programs
<iframe src="https://share.descript.com/embed/avuz50g8mN8" width="640" height="360" frameborder="0" allowfullscreen></iframe>Food Shelf Support
The Food Group supplies local food shelves with a focus on culturally connected foods.
Highlight:
- Division of Indian Work in Saint Paul
- Interview with program manager and recipient
- Consider including images of preparing and enjoying cultural foods
Affordable Retail Programs
Quality, affordable food for all.
Highlight:
- Fare for All
- Twin Cities Mobile Market
- Free drive-up food service during COVID relief
Farmer Education
Incubating emerging farmers from underrepresented populations.
Highlight:
- Big River Farm
- Interview with a farmer
DELIVERABLES
Three 60 sec Program Profile Videos
60 second videos profiling each of the 3 main programs of The Food Group. Interviews with program managers and beneficiaries will give a personalized perspective.
One 90 sec
Summary Overview Video
Drawing from the 3 program videos to tell the full story of The Food Group's integrated approach to fighting hunger and nourishing our community.
Website Header
20 second video formatted for looping play on a website header, drawing site visitors in immediately to engage with the mission of The Food Group.
Media Library
Faye & Voelker maintains long-term archive storage of all video assets. Footage is available for future edits - making your production dollars go farther - or for purchase and copyright transfer.
The Results
Faye & Voelker has decades of experience delivering impactful messages with engaging visuals and heartfelt emotion.